What is full service DSD?
Full service DSD (Direct Store Delivery/Distribution) is when Whisha visits grocery stores regularly to merchandise and write orders on the stores behalf. This is a benefit to all parties as it minimizes out of stocks, ensures freshness, and keeps the shelves looking neat and tidy.
How many roasters do you work with?
We currently partner with 43 craft roasters.
How much business are you doing?
Each Whisha Service Reps moves on average over 2 tons of coffee per week to over 700 grocery locations in Northern and Southern California.
How does it work?
Whisha buys coffee from roasters, applies a marginal mark up, and sells to grocers. We take ownership of inventory.
How do you choose which coffee to sell?
We selectively partner with coffee roasters to guarantee the best for our customers. It is very demand based. Whisha is NOT a sales broker, we provide a service to our customers (grocers) and to our suppliers (roasters).
How long have you been in business?
Whisha was founded in 2015.